SUPERMARKET giant Woolworths has fired another shot in the supermarket competition wars with a campaign to weed out bad apples in store.
From today, consumers can return fresh fruit and vegetables to Woolworths store, without a receipt, and they will be offered a refund or product exchange with no questions asked.
“We are actively encouaraging any customer who is not completely happy with the quality or freshness of their Woolworths fruit and vegetables to return them to us,’’ Greg Foran, director of Woolworths Supermarkets, said.
A company spokesman said the move follows a year of consumer evaluation about the company’s fresh fruit and vegetables as well as a revamp of its distribution and supply chain.
Consumers unhappy with produce from a store are already protected by the Australian Competition and Consumer Act and can demand a replacement or a refund, however, this usually requires some proof of purchase.
Coles said that the Woolworths offer was just playing catchup.
"We would always offer customers a replacement product or, if they prefer, a refund. They would not need a receipt," a Coles spokesman said.
"This is part of our 100 percent satisfied promise and applies to fresh produce just the same as any other Coles brand product," the spokesman said.
"We've been doing it for some time so it's nothing new about what Woolworths have announced. They are simply catching up."
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